How These 3 Brands Outsold Coca-Cola In Their Home Markets

How they did it and what they have in common.

Photo by Laura Chouette on Unsplash

Coca-Cola outsells every soft drink in almost all countries around the world, but there are at least 3 brands that could defend its home market: Inca Kola, Irn-Bru, and Vimto.

They used similar marketing campaigns that led consumers to identify themselves with…